Explaining marketing with luxury product from @lukas.mullen
The creator analyzes an absurdly expensive Hermès pool table, explaining that it's not meant to be sold but is a form of 'world building' and brand signaling. He draws a parallel to The North Face's strategy of making extreme gear to sell everyday jackets, uses memes to illustrate the concept, and concludes that this extreme approach is a key marketing tactic for high-end brands before asking for audience feedback.
Creator: @lukas.mullen on Instagram
Transcript
Hermes would be the brand to let you Apple pay $265 for a pool table. Talk about committing to the best. This is taking the bit to places no one ever wanted it to go. But that's like kind of the point. They're not trying to sell these. This is world building. They said we own leather. Anything that can be leather will be leather, and it'll be the best leather, and it'll cost more money than you will ever have. It's the same reason North Face makes gear that can climb up Everest best so they can
Topics: Brand Marketing, Brand Strategy, Marketing, Fashion/Apparel
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