Comparing good vs bad marketing. from @lukas.mullen
The creator criticizes the overuse of generic white studio model shots in fashion marketing. He presents an alternative strategy by showcasing a campaign from the brand 'Vescartes' as a positive example, which features models in static poses against dynamic, live backgrounds to build a brand world. He contrasts this effective approach with a 'garbage' studio shot to explain why some content fails to get engagement.
Creator: @lukas.mullen on Instagram
Transcript
If I see one more white studio model shot, I am going to lose it. This is what we're doing instead. No more photos, it's a reel no. But tier model doesn't have to do anything because the real juice is in the background, where there's something completely unrelated happening. And think about how you can stack these videos to create layers in your campaign. Each video is an opportunity to add more lore to your world. It's that easy, but you guys would rather post this garbage and wonder why you ge
Topics: Content Strategy, Marketing, Fashion, Brand Strategy
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