Explaining marketing formula with examples from @lukas.mullen

Name: Explaining marketing formula with examples from @lukas.mullen
Uploaded: 2026-01-20T05:20:10.000Z
Channel: lukas.mullen
Description: The creator explains the marketing principle that 'absurdity wins' by using a video of a horse in an office as a primary example. He breaks down the formula of taking a standard idea and inserting an absurd element, then provides further examples like golfers on a glacier to prove the effectiveness of the strategy.

The creator explains the marketing principle that 'absurdity wins' by using a video of a horse in an office as a primary example. He breaks down the formula of taking a standard idea and inserting an absurd element, then provides further examples like golfers on a glacier to prove the effectiveness of the strategy.

Creator: @lukas.mullen on Instagram

Transcript

Better, the horse is tier. And it's a great example of absurdity winning. Guys, the formula is so simple. Take a standard boring video idea and insert some factor that doesn't match the environment. Horse in an office. Great example. But the possibilities are literally endless. Better will have golfers walking on a glacier or looking for balls in a haunted forest because they know absurdity wins.

Topics: Marketing, Content Strategy, Advertising

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