Creator pitches hypothetical soup brand from @girlinbluestudios
The creator presents a comprehensive hypothetical case study for a new soup brand called 'Soupermodel.' She details the brand's positioning as the new 'it girl' drink, outlines three initial flavors with specific wellness benefits, explains the organic bone broth and vegan broth bases, and lists functional ingredients like collagen and adaptogens. She then introduces a complementary accessory, the 'Soupermodel Bag,' and proposes a 'what's in my bag' marketing campaign to launch the brand.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a soup brand, this is how I'd do it. I'd call it Supermodel, the new it girl hot drink. We had the coffee girl, we had the matcha girl, now it's the soup girl. The first three flavours would be miso truffle cloud, which is a silky glow from within energy, smoked tomato cashmere, a cozy antioxidant rich comfort, and black garlic runway broth, immune boost post party recovery. The base of all of the soups at Supermodel would be an organic bone broth or mineral rich vegan broth.
Topics: Branding, Marketing, Product Development, Brand Strategy
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