Movie fashion leads to brand rant from @henrythekid

The creator recounts watching the new F1 movie and becoming obsessed with a shirt worn by Brad Pitt. He then documents his research process, discovering that the shirt is from Pitt's own expensive clothing brand, 'God's True Cashmere.' The creator proceeds to critique and mock the brand's high price and its marketing language, specifically the claim that its amethyst buttons provide 'attunement and protection,' before concluding that the brand is for out-of-touch celebrities.

Creator: @henrythekid on TikTok

Transcript

I saw the new F1 movie this week, and while it was incredibly cheesy, what I did not expect is the fucking fashion rabbit hole it would send me down. So Brad Pitt's main job in this movie was just to be hot and old, which, no hate, that's what I'm aspiring to as well. And the whole time, the dude is just throwing fucking fits. I was obsessed. And in particular, I was obsessed with this shirt right here. It just draped really nicely. It had this texture to it, so I started researching. Now, I did

Topics: Fashion, Entertainment, Brand Marketing, Menswear

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