Explaining the art direction of everything from @orenmeetsworld

The creator presents a thesis that 'casual aesthetics' are over and everyone is now an art director. He supports this by showing examples of highly art-directed wedding photography, personal branding selfies, and retail spaces. He then offers a playbook for applying art direction, breaking it down into objects, concepts, themes, and composition, before promoting a related YouTube video.

Creator: @orenmeetsworld on TikTok

Transcript

The era of casual aesthetics is over. We're all directors now. Let's talk about the art direction of everything. I saw these wedding photos shot by a fashion photographer that blew me away. It reminded me of this new visual era we live in. Brides follow accounts like Lensel and bring inspo and concepts to their wedding photographers. The office selfie has been elevated to a personal branding art. Having a partner or a friend that takes really good photos of you actually puts you in the position

Topics: Art, Branding, Content Strategy, Marketing

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