Jacket design process breakdown from @sakata.ken
The creator deconstructs the design process of a hunting jacket, explaining how abstract feelings like confidence and utility can be reverse-engineered into specific design choices. He breaks the process down into three stages: fabric, silhouette, and color. He compares different fabric weights, discusses various silhouettes like the Carhartt Detroit shape, and explains how his design incorporates 'gathering' pockets. Finally, he details a pigment wash technique used to create a faded, experienced look that evolves with the wearer, concluding that the goal is to sell a feeling of meaning, not just a physical garment.
Creator: @sakata.ken on Instagram
Transcript
No picture this. You're wearing your favorite canvas hunting jacket. You're feeling confident, capable, useful. Like, what a vibe. Right? Actually rank. Like, these aren't vibes, feelings. These are actually a series of design decisions stacked on top of each other. Feelings of confidence, utility, experience can be reverse engineered. So we start with fabric. Cotton canvas is typically the fabric of choice, also called duck cloth, sail cloth, but tier are different types of canvas, so let's try
Topics: Clothing Design, Apparel / Fashion, Product Development, Menswear
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