Marketing expert fixes website under pressure from @mixesintheattic
The creator role-plays as a marketing intern for the brand Rhode who receives a threatening call demanding he sell $10,000 of lip product in 24 hours. He then walks through a series of conversion rate optimization tactics on a screen recording of the brand's website, explaining his reasoning for each change, such as improving the above-the-fold layout, adding social proof, creating bundles to increase average order value, and implementing a one-click upsell. As he makes changes, a 'Sales Boost' counter increases until he hits the target, at which point the threatening caller congratulates him but implies the ordeal will happen again.
Creator: @mixesintheattic on Instagram
Transcript
Hello? You've got twenty four hours to sell $10,000 of that product or else we take over. Okay. Let's start with the best seller. Most people don't scroll, so I need to get this page to work above the fold. I'm gonna shrink the images and add add thumbnails so people can see the product without scrolling. Let's get customer reviews upfront to build trust and replace the marketing fluff with real antics. Dude, you're not even close. I need to get people to place larger orders. I'll create bundles
Topics: E-Commerce, Marketing, Brand Marketing
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