Satirical beauty challenge ad from @merit
Two women participate in a 'Five Minute Face-Off,' applying makeup while walking on accelerating treadmills, coached by a disembodied voice they realize is one's father and the other's gynecologist. Overwhelmed by the chaotic multitasking, they quit the challenge. The video then reveals it's an ad for Merit beauty, positioning the brand as an escape from the pressures of getting ready, and ends with the women confronting the speaker that was the source of the voice.
Creator: @merit on TikTok
Transcript
I swear I know that voice. Oh my good. It's my dad. It's my gynecologist. Worst. Is my dad your gynecologist? Your dad is what? Focus. Do your eye shadow. Eat something healthy. Is this thing getting faster? That's so messed up. Why? You know, I am actually done. I'm done. No. I'm I'm done too. You're done? We are. Are they coming back? No chance. Who are you? What do you want from us?
Topics: Beauty, Comedy, Advertising