Brand content strategy case study from @brian_blum

Name: Brand content strategy case study from @brian_blum
Uploaded: 2025-01-07T01:34:34.000Z
Duration: 47 s
Channel: brian_blum
Description: The speaker provides a detailed case study of the brand TwoJeys' content strategy. He breaks it down into three parts: first, their viral stunts and campaign rollout structure (tease, document, recap); second, their product photography which uses high contrast to make money; and third, their use of creative skits for sales announcements instead of static graphics.

The speaker provides a detailed case study of the brand TwoJeys' content strategy. He breaks it down into three parts: first, their viral stunts and campaign rollout structure (tease, document, recap); second, their product photography which uses high contrast to make money; and third, their use of creative skits for sales announcements instead of static graphics.

Creator: @brian_blum on Instagram

Transcript

This is two j's $30,000,000 content strategy. So it starts with their viral stunts. Their recent collab with Lamine Yamal got over 3,000,000 likes on only six posts. The rollout had two teasers, three launch worst, and one recap. But this isn't their first stunt campaign. Three years ago they rented a pirate ship, invited a bunch of influencers no post about it, and recently got a custom ski lift and chateau for their new collection. Each campaign has the same rollout. Tease first, document seco

Topics: Content Strategy, Brand Marketing, E-Commerce, Fashion

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