Aesthetic real estate property tour from @domorealty

Video format

Vlog

Video outline

1. State an exclusive claim
2. Deliver key facts & price
3. Reveal a massive bonus feature
4. Tour key updated areas
5. End on an emotional, aspirational space

Hook overview

A confrontational, superlative statement that claims the subject is unlike anything the viewer has seen before, challenging them to watch and verify the claim.

Title hook

Custom Built 1978

Verbal hook

You've never seen a mid century modern this cool with long range mountain views.

Visual hook

An engaging shot of a unique mid-century modern house with a distinctive gray exterior, a prominent stone chimney, and an angled bay window entrance with a bright red door. The camera moves forward along a stone path, drawing the viewer into the property.

Hook strategies

1. curiosity-open-loops

Payoff

The final beat creates a powerful emotional and sensory image of the ideal experience with the subject, leaving the viewer in a state of aspiration and desire.

Narrative framework

The Aspirational Showcase

Narrative framework logic

To present a single item by first establishing its elite status with a bold claim, then systematically layering features that build an overwhelming case for its value, culminating in an emotional vignette that allows the viewer to imagine themselves living the experience.

Narrative framework breakdown

• frameworkName: The Aspirational Showcase
• frameworkType: Standard Narrative
• coreLogic: To present a single item by first establishing its elite status with a bold claim, then systematically layering features that build an overwhelming case for its value, culminating in an emotional vignette that allows the viewer to imagine themselves living the experience.
• confidence: 95
• pendingStatus: created

Transcript excerpt

You've never seen a mid century modern this cool with long range mountain views. And if you say you have, you're probably lying. This isn't a fixer upper. This is a sell all your furniture because all this mid century modern furniture is included, an upgrade your life kind of house. Located inside Jasper's gated Best community, this four bed, four bath mid century ranch with a brand new custom kitchen has a crazy low price of 650,000. And get this, it sits on almost two acres with year round 180 degree long range mountain views from almost every room in the house. The kitchen is glorious with its solid oak cabinetry and white KitchenAid appliances. And whoever built this back in 1978 was a total genius for designing the circular stone foyer. All four bathrooms are still mostly original with mid condition tier, but my favorite spot in the home is what I like to call the bourbon lounge with two velvet chairs, a fireplace, and wood paneling for days. Go ahead and pour.