Investigating brand copying allegations with evidence from @anushcache
The creator investigates allegations that the Indian luggage brand Mokobara copies its designs from Chinese manufacturers. She presents evidence from the World Intellectual Property Organization showing Mokobara owns the design registrations, and a case study from the design firm they hired in 2019, before acknowledging the products are manufactured in China and concluding by asking the audience what defines an "Indian brand."
Creator: @anushcache on Instagram
Transcript
Good morning. Mokobara has been coming under fire because people have been finding products very similar to their designs on Chinese manufacturing sites like Alibaba. And so there are products that look like this both by Mokobara, their competitors, and Chinese manufacturers. But my question is who did it first? And it's an important question to me because if you look at any good product in history, it eventually does get copied and replicated by a number of brands. But who do we give the credit
Topics: Brand Strategy, Luggage, Manufacturing, Business
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