Explaining a marketing trend with examples from @ashi.branding
The creator introduces and explains the 'Analogue Revival' as a key 2025 marketing trend, attributing its rise to digital fatigue. She then presents a series of case studies from brands like Ghia, Refy, Radford Beauty, Glossier, and Mejuri, showcasing how they use handwritten typography, doodle-inspired packaging, and in-person activations to create authentic, human-centric experiences. The creator concludes by explaining that this high-touch approach is effective because it appeals to Gen Z's desire for real-life interaction, community, and play.
Creator: @ashi.branding on TikTok
Transcript
One trend that's taking over this year is the analog revival. In a world where personalization is largely driven by algorithms and digital fatigue has set in, analog experiences feeling perfect, full of friction, and deeply human. And here's how it's shaping brand products, marketing, and activations. Ghia's limited edition Mother's Day labels leaned into raw crayon like visuals, unpolished, personal, and evoking the nostalgic charm of a handmade card, or refi's email content, handwritten no, an
Topics: Marketing, Brand Strategy, Social Media Marketing
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