Explaining brand culture curation strategy from @ashi.branding
The creator explains the concept of 'culture curation' as a modern brand-building strategy. She uses the UK homeware brand Glassette as a detailed case study, analyzing their social media feed, website, and collaborations to show how they filter trends and 'deliver taste as a service.' The creator breaks down Glassette's tactics, such as their 'Art of Hosting' series and spotlighting other creatives, before generalizing the lesson for all brands and citing other examples like Sporty & Rich and Hidden New York.
Creator: @ashi.branding on TikTok
Transcript
Best generation of successful brands are being built on culture curation, and Glissette is the perfect example. In today's digital landscape where we're exposed to so much information, Glissette is a homeware marketplace from The UK is able to filter through the noise and deliver taste as a service. They know how to spot and embrace the trends that are being produced. Things like surrealist soirees and tablescapes while putting their own signature spin on them. From tier art of hosting series to
Topics: Brand Strategy, Content Strategy, Marketing, Branding
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