Ranking beauty content boring to buzzworthy from @dizzybeemarketing
The creator ranks social media content for makeup brands using a pyramid graphic, moving from 'boring' to 'buzz-worthy'. She starts at the bottom with polished product shots, then moves up to lived-in product shots and trends, explaining their limitations. Finally, she details the top-tier, buzz-worthy content types: problem-solving UGC, behind-the-scenes footage, and identity-cementing campaigns, using specific examples from brands like Rare Beauty, Tower 28, and Laneige to illustrate why they are most effective for sustainable growth.
Creator: @dizzybeemarketing on TikTok
Transcript
Rank content for makeup brands from boring to buzzworthy starting with the most boring we have polished product shots especially now that AI is flooding feeds with fake graphics but if you mix in texture shots or creative context like the mood board or concept that inspired the collection you can actually make people stop and care. Then there's lived in product shots, which add more of a vibe, but they also risk blending in with every other makeup brand on social. Same with trends. They're cute
Topics: Content Strategy, Marketing, Brand Strategy, Beauty
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