Explains strategy with brand examples from @ashi.branding
The creator explains the concept of 'culture curation' as a key brand content strategy for 2025. She presents three case studies—Crown Affair, Saie, and SET Active—using screenshots of their content to illustrate how they build community and brand lore by sharing founder influences, curating lifestyle content, and offering behind-the-scenes business insights. She concludes by stating that this approach fosters the community and storytelling that modern consumers crave.
Creator: @ashi.branding on TikTok
Transcript
This is content that every brand should test in 2025, and that's culture curation no position your brand as a tastemaker through unique ideas intentionally communicated. Crown Affair understands that modern audiences connect with the people behind the brand. Their sub staff offers a window into the creative influences that shape the Crown Affair universe. Founder Diana Cohen's love for fashion, history, and art. Orsay, which weaponizes curation, weaving together travel and hosting guides to capi
Topics: Marketing, Brand Strategy, Content Strategy, Branding
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