Brand solves a niche community problem from @marcusmilione
The creator identifies a niche problem for runners at New York's East River track: the public bathrooms are closed due to construction. He explains that his brand, Minted New York, contacted NYC Parks to solve the issue. He then reveals the solution by showing the portable toilets his brand donated and had installed for public use.
Creator: @marcusmilione on Instagram
Transcript
This is incredibly niche, but on the Best River Rank, that bathroom and that bathroom are closed because of construction behind it. There's a oil pipe that heats those, and they close down the pipe. Better when you're working out or running on the track, sometimes you gotta go to the bathroom. So I emailed New York City parks saying, hey. Bathroom shut down. How do you feel about us as in minted New York donating porta johns?
Topics: Local Business, Fitness, Brand Marketing
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