Rapid fire backpack brand reviews from @calebulf
The creator, presenting himself as a backpack design expert, gives a rapid-fire review of several popular everyday backpack brands. He categorizes each as either 'buying the product' (good quality/design) or 'buying the marketing' (poor quality/overhyped), offering brief justifications for his ratings and ending with a strong critique of roll-top bags for daily use.
Creator: @calebulf on Instagram
Transcript
You buying the product or are you buying the marketing? Everyday backpacks. Nomatic Navigator. You're buying the product. They've been in the game for a hot minute making really incredible travel and photography bags. This daily bag comes with high trust from quality materials. JanSport. You're buying the marketing. They weren't good in the nineties when I had my first one and they're still not good no. But damn, do people love nostalgia. Monos, you're buying the product. They make great luggage
Topics: Accessories, Product Design, Marketing, Apparel / Fashion
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