Matcha bagel collaboration product showcase from @popupbagels

The video showcases a collaboration between La La Land and Pop Up Bagels, featuring a matcha schmear bagel and drink. It shows the bagel being dipped in the matcha cream, the bagel being broken apart, and the final product being carried in a La La Land bag.

Creator: @popupbagels on Instagram

Video format

One Shot

Video outline

  1. Show product interaction
  2. Highlight product features
  3. Showcase final product

Hook overview

Close-up shot of product interaction to immediately grab attention.

Visual hook

Close-up shot of a pretzel being dipped into a green matcha cream, creating a visually appealing and intriguing image.

Hook strategies

  1. transformation-payoff

Payoff

Show the product being carried away, implying purchase and enjoyment.

Narrative framework

Product Pairing Showcase

Narrative framework logic

Showcasing a unique food pairing experience to generate interest and desire.

Narrative framework breakdown

  • frameworkName: Product Pairing Showcase
  • frameworkType: Standard Narrative
  • coreLogic: Showcasing a unique food pairing experience to generate interest and desire.
  • confidence: 90
  • pendingStatus: created

Topics: Food, Local Business

Concepts: Brand Showcase

Formats: One Shot

Elements: Product Placement, Text Overlay

Account types: Brand, Local Business

712,637 views