Cinnabon merch design collaboration showcase from @kweinbydesign

The creator discusses the need for better brand merchandise and showcases her collaboration with Cinnabon to design new merch for National Cinnamon Roll Day. She reviews Cinnabon's existing merch, then shows her design process and the final designs, including a hoodie, tote bag, sweatpants, and hats.

Creator: @kweinbydesign on Instagram

Transcript

Let's be worst. Brands struggle to make merch that anybody wants to buy. So when Cinnabon reached out to me to help them design new merch, I hopped on their website and quickly found that, unfortunately, they need a lot of help. They wanted something to help celebrate National Cinnamon Roll Day on October 4, so I got to work. I started off with a hand drawn illustration to contrast the more templatized icons they currently use. I want to make it imperfect to bring back those nostalgic and cozy m

Topics: Marketing, Food, Design, Brand Marketing

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