Adobe MAX new features overview from @jason_swet

The speaker, an art director, discusses new features in Adobe Creative Cloud announced at Adobe MAX. He highlights features in Photoshop and Premiere, including Harmonize, Generative Upscale, new adjustment layers, and object mask. He encourages viewers to check out the updates and shares that he is at Adobe MAX for the first time.

Creator: @jason_swet on Instagram

Video format

Speaker address

Video outline

  1. State event excitement
  2. List new features
  3. End with call

Hook overview

Expresses excitement for Adobe MAX, framing it as a favorite time for art directors.

Title hook

Art director's favorite year...

Verbal hook

It's an art director's favorite time of year, Adobe Max.

Visual hook

The speaker gestures with his hands while looking directly at the camera, with a microphone prominently displayed in the foreground.

Hook strategies

  1. identity-specificity

Payoff

Reiterates the importance of the updates and encourages viewers to engage at Adobe MAX.

Narrative framework

Adobe MAX Feature Showcase

Narrative framework logic

An art director highlights new Adobe Creative Cloud features, emphasizing their impact on workflow efficiency.

Narrative framework breakdown

  • frameworkName: Adobe MAX Feature Showcase
  • frameworkType: List-Style Narrative
  • coreLogic: An art director highlights new Adobe Creative Cloud features, emphasizing their impact on workflow efficiency.
  • confidence: 95
  • pendingStatus: created

Topics: Design, Marketing, App

Concepts: Tutorial / How To

Formats: Speaker address

Elements: Text Overlay, Screen Recording

Account types: Brand, Personal Brand

Transcript excerpt

It's an art director's favorite time of year, Adobe Max. They just announced new features and I'm partnering with Adobe Creative Cloud to share the ones you don't wanna miss. As an art director, these are the new features I'm most excited about. First in Photoshop, Harmonize, game changer for art directors, compositing mock ups for your craziest ideas. Also, generative upscale. I'm gonna use this constantly. Two new adjustment layers, temperature and tint. And over in premier beta, we have object rank. Also rebranded, it's just Adobe Premiere now. But don't worse, you're still a pro. It's the little things that honestly really speed up my workflow. Don't miss all the updates announced this year at Adobe Max. I'm here for the first time, so let me know if you're here too.

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