Art of process marketing strategy from @jason_swet

The speaker discusses the art of process and how it relates to Apple's marketing strategy and Rosalia's album. He shows behind-the-scenes footage of Apple's Apple TV logo creation and then plays a clip of Rosalia discussing the importance of the journey and experience in her music.

Creator: @jason_swet on Instagram

Video format

Greenscreen Talking Head

Video outline

  1. Present initial observation
  2. Show supporting evidence
  3. Reveal thematic connection

Hook overview

Pose a question implying a hidden connection between two distinct entities.

Title hook

Apple vs RosalĂ­a

Verbal hook

This can't be a coincidence.

Visual hook

Apple TV logo with rainbow effect and image of Rosalia

Hook strategies

  1. curiosity-open-loops

Payoff

Conclude by reinforcing the thematic connection and posing a question about the value of effort in creative output.

Narrative framework

The Creative Coincidence Connector

Narrative framework logic

Highlighting a potential connection between seemingly unrelated creative endeavors to reveal a deeper thematic resonance.

Narrative framework breakdown

  • frameworkName: The Creative Coincidence Connector
  • frameworkType: Standard Narrative
  • coreLogic: Highlighting a potential connection between seemingly unrelated creative endeavors to reveal a deeper thematic resonance.
  • confidence: 90
  • pendingStatus: created

Topics: Art, Marketing, Music

Formats: Greenscreen Talking Head

Elements: Text Overlay, B-Roll Cutaway

Account types: Personal Brand, Brand

Transcript excerpt

This can't be a coincidence. Have you noticed this? Apple releasing the behind the scenes of their Apple TV logo showing that the process is the tier. The process is the art. And that perfectly coincides with Rosalia's latest album, Luxe. And she explains this exact thing in this Apple interview. You find meaning going through the experience, not just skipping a to b. I'll just let her explain it. Yeah. Yes. Yes. Yes. Yes. It is no loop in it. It's play play. Tier the vocals. Even if there's, like, a repetition in a melody, still, it's sung. There's, like, the conscious decision of not using loops. Humans. Yeah. So it's like, how do I go from point a to point b? How do I, How do I rank Instead of from a to b. Next. Yes. No. No. No. No. No. No. No. No. No. No through the experience As if the experience is the the the most important is the journey. It's not about getting to from point a to b. It's go through it. Let yourself go through it.