Chaotic animation of Duo's death and return from @duolingo

The video launches a marketing stunt by displaying a mock social media post announcing the death of the mascot, Duo. It then cycles through glitchy, gamified 'quests' to revive him, culminating in an explosive animation that reveals 'Duo is Back' and transitions into app interface elements.

Creator: @duolingo on Instagram

Topics: Brand Marketing, App, Social Media Marketing

8,787,103 views