Creative director critiques algorithmic fashion trends from @curatingambiance
The creator critiques the current state of 'micro trends' like butter yellow and Sambas, arguing they represent algorithmic compliance rather than taste. She then pivots to using data from the Particl app to show that 'quiet' items actually outsell viral ones, concluding that true luxury in the future will be defined by curation and personality.
Creator: @curatingambiance on Instagram
Transcript
Individuality the new luxury, and is the new flex not wearing any logos at all? In a world of micro trends, butter yellow, and sambas, it's starting to look that way. We're in a moment where everything, even luxury, feels like a trend. One where sameness is disguised as taste. Butter yellow is everywhere right now. Sambas are the default shoe. And the Miu Miu oval glasses, at worst, they felt like a nice reference to nineties Julia Roberts. Now they signal algorithmic compliance, not taste. It's
Topics: Fashion, Marketing, Business
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