Investigative news carousel about airborne bird flu from @propublica

Video format

Carousel

Video outline

1. Hook with systemic failure
2. Expose the knowledge gap
3. Reveal the core discovery
4. Walk through data evidence
5. Escalate the human stakes
6. Close with accountability

Hook overview

Present a terrifying possibility or bold claim paired immediately with an institutional failure to address it.

Title hook

Bird flu might be spreading in the air. The U.S. government isn't stopping it.

Verbal hook

After a bird flu outbreak tore through Midwestern barns, killing hens and spiking egg prices, the USDA didn’t investigate whether the virus was airborne.

Visual hook

Dark, moody close-up of a farm ventilation fan with feathers caught in the grate, creating an immediate sense of contamination and foreboding.

Hook strategies

1. secrets-shortcuts

Payoff

Present the official response (or lack thereof) to the findings to highlight accountability, followed by a clear CTA to consume the full investigation.

Narrative framework

The Investigative Exposé Arc

Narrative framework logic

Hook the reader with a systemic failure, establish an investigative gap, walk through undeniable data-backed evidence step-by-step, escalate the stakes to a human level, and end with institutional accountability.

Narrative framework breakdown

• frameworkType: Standard Narrative
• frameworkName: The Investigative Exposé Arc
• coreLogic: Hook the reader with a systemic failure, establish an investigative gap, walk through undeniable data-backed evidence step-by-step, escalate the stakes to a human level, and end with institutional accountability.
• confidence: 95
• pendingStatus: created