Cut30 Content Review - 06/22/2026 – 06/28/2026

Yo -

Session 23 of Cut30 is well on it's way, brand new creators are posting 3 videos for their HW and optimizing bios like crazy. Next session is in August.

A few patterns you'll see in the Content Review this week:

The inverted triumph hook: show the win, then drag them through the struggle.

Single-sentence hot takes that force cognitive dissonance before they explain anything.

Curiosity gap close-ups with zero context, stop the scroll in any niche.

Relatable one shots still dominating format volume this week and with great formulas you can work with.

Let's get into the review...

Bangers

Big week for identity-driven engagement: @madeleinevoge turned a simple "which vessel would your soul inhabit?" grid into a comment magnet by making the viewer the main character, while @rony's split-screen athlete origin story proves the inverted triumph hook (show the win first, then drag them through the struggle) is still one of the most reliable emotional engines on the internet.

Big Wins

Hot takes with credibility backing keep printing this week, and @minnemals is the cleanest example: "the more support your shoe has, the weaker your foot gets" is a single sentence that creates instant cognitive dissonance, forces a reaction, and positions the brand as the contrarian expert all at once. Pair that with @dlsturfcourts proving again that a curiosity gap hook ("The Original Laser" over a decontextualized close-up) will stop a scroll cold in any niche, and you've got two of the most

New Creators on our Radar

No new accounts on the radar this week. Check back next issue.

High-Performing Concepts

Pro Tip One Shot, Tutorial / How To, Relatable One Shot, Product Promo, Showcase

Top Formats

One Shots, 10 Shots, Yaps, Carousels