Expert ranks best packaging designs 2025 from @shwinnabegobrand

The speaker presents a satirical 'Cannes Tigers' award show for the best packaging of 2025. He reviews four specific brands (David, Slather, Dior, Sauz), analyzing their design aesthetics and marketing strategies, before announcing Sauz as the winner for its innovation in a stale category.

Creator: @shwinnabegobrand on Instagram

Transcript

Is it a condom brand or a protein bar? This is what the best packaging of 2025 looks like. Canada number one, the dated protein bar. They will be referencing the old power bad, plus they have this elevated Roman Empire aesthetic. Slather SPF, a little bit of Australian energy inside the sunscreen category, and this homepage is unhinged. Packaging is alright. The whole experience, excellent. Then we have these Dior cosmetic charms, a little bit of hint of luxury that was being hunted down and rip

Topics: Marketing, Design, Packaging, Branding

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