Explains superstar engineering to sell branding from @jeffisesele
The creator deconstructs the 'engineered' nature of past music icons like Beyoncé and Michael Jackson, explaining the role of A&R in crafting their narratives. He contrasts this with the fleeting viral fame of the social media era to highlight the value of intentional branding. Finally, he pivots to pitching his own 'rebrand blueprint,' instructing viewers to comment a keyword to receive the resource via DM.
Creator: @jeffisesele on Instagram
Transcript
People don't understand about the superstardom of Beyonce, Madonna, Michael Jackson, Whitney Houston, even Rihanna, is that those artists didn't just blow up, they were developed. It's almost like they were made in a lab to become famous. It was a very intentional engineering process. There was something in Hollywood called A and R that not a lot of people even know about. It's where talents are taught how to carry themselves, how to exude a presence. It's where they build out a talent's narrati
Topics: Marketing, Personal Brand, Music, Business
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