Designer pitches hypothetical Pepsi campaign from @spaceboycole
The creator, a graphic designer, presents a comprehensive hypothetical rebranding campaign for Pepsi. Sitting at his desk, he critiques the brand's current identity and proposes a solution that embraces their history of multiple logos. He then rapidly showcases a series of digital mockups on his monitor, including mixed-logo apparel, a racing jacket, and unique ad concepts, concluding with a direct call to action for the brand to collaborate.
Creator: @spaceboycole on Instagram
Transcript
Designing cool shit for Pepsi. I do a whole new campaign and merch collection because this is not it. Since they've had a million logos, I built this hoodie where every letter is from a different logo, the matching t shirt, a trucker hat where every logo is an embroidered patch, the matching blue racing jacket. I do this ad campaign with Tate McCray where the tagline is it's okay, and drop this limited edition t shirt where she's sitting on the top of a big Pepsi can. The Pepsi edition of Rock t
Topics: Design, Branding, Marketing, Fashion
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