Designer pitches color-changing Coors merch from @spaceboycole

The creator sits at his desk and critiques Coors Light's current merchandise before pitching a comprehensive hypothetical collection of his own designs. He rapidly cycles through digital mockups on his monitor, showcasing items like snowsuits and hoodies that change color in the cold, concluding with a direct call to action for the brand to collaborate.

Creator: @spaceboycole on Instagram

Transcript

Designing cool shit for Coors Light. I would do merch that turns blue like the mountain, because this merch ain't it. Starting off strong with a no. It starts off white and gets frost over blue. The matching pants. A snowboard with the logo in ice. A sweater where the mountains actually turn blue. A tier shirt that chills the bottle, a sled that looks like the top of a can, a vintage crewneck, a t shirt where the outline of the can fills in, a beanie that turns blue, a thermal, skis that get fro

Topics: Design, Fashion, Marketing, Beverages

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