Rebranding Sharpie as makeup line from @spaceboycole
The creator sits at a desk with a microphone and monitor to present a hypothetical "Sharpie Makeup Collection" he designed. He verbally describes and visually reveals mockups for mascara, eyeliner, lip liners, and eyeshadow palettes on the monitor, explaining how the packaging mimics iconic Sharpie markers, before asking viewers for brand suggestions.
Creator: @spaceboycole on Instagram
Transcript
Designing cool shit for Sharpie. I would design an entire makeup collection. Starting off strong with a tubing mascara. And for the packaging, the wand comes out of the cap, so when it's close, it looks just like a Sharpie. Good follow it up with a fine point eyeliner, and when it's close, it looks just like a Sharpie. We'd do a lip liner that comes in four different colors, and when they're closed, they all look like Sharpies. Inspired by this iconic 12 pack, I would do an eyeshadow palette, wh
Topics: Design, Product Design, Branding, Beauty
1,661,413 views