Ethel Cain's edgy fashion campaign. from @heavn

A two-photo carousel post from an editorial fashion campaign for the brand 'Heaven', featuring musician Ethel Cain. The images establish a dark, gritty, and surreal Americana aesthetic, with one photo showing her on a mechanical bull with glowing red eyes and the other on a motorcycle, to build a strong brand identity for the collection.

Creator: @heavn on Instagram

Topics: Fashion, Brand Marketing, Music, Art