Subverting a trend with wholesome answers. from @drinkculturepop
The video features a company's founder being asked a series of questions from a popular social media trend often used to expose infidelity. In a montage of clips from different office and warehouse settings, he consistently and wholesomely answers every question with his wife's name, 'Kristen.' The video subverts the trend's negative expectation to showcase the founder's character and, by extension, the brand's wholesome values.
Creator: @drinkculturepop on TikTok
Transcript
Name a woman. Kristen. Who's Kristen? My wife. You had a tattoo, what would it be? Kristen. Let me explain to Kristen what the bottom is tonight, and we'll talk about it a bit upfront. That my wife, Kristen, is very discerning. And I mean, she tells me all the tier. She's like, CulturePop is really good. So it makes me feel good.
Topics: Brand Marketing, Business, Beverages
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