Expert rates brands fragrance vs hype from @teddy.haugen

Name: Expert rates brands fragrance vs hype from @teddy.haugen
Uploaded: 2025-08-06T03:21:54.000Z
Duration: 100 s
Channel: teddy.haugen
Description: The creator, a perfumer, presents a 'Fragrance vs. Brand' analysis for six different perfume houses. He sequentially evaluates Xerjoff, Nasomatto, Aesop, Jean Paul Gaultier, Frederic Malle, and Celine, providing a brief rationale for each before concluding whether consumers are primarily buying the product for the scent itself or for the brand's image and marketing.

The creator, a perfumer, presents a 'Fragrance vs. Brand' analysis for six different perfume houses. He sequentially evaluates Xerjoff, Nasomatto, Aesop, Jean Paul Gaultier, Frederic Malle, and Celine, providing a brief rationale for each before concluding whether consumers are primarily buying the product for the scent itself or for the brand's image and marketing.

Creator: @teddy.haugen on TikTok

Transcript

Are you buying the fragrance, or are you buying the rank? Part two. Starting with Xerjave. Now they do have some fun and interesting fragrances, but they lean really heavily into the opulent packaging and the flex culture, which is probably part of why they have that unfortunate nickname. Plus, they release a lot and some of it's pretty derivative. So even though there are some gems in there, you're mostly buying it for the brand. Now Nasimato is super hyped, but the perfumer behind it, Alessand

Topics: Beauty, Cosmetics / Skincare, Lifestyle

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