Marketing rebrand critique and suggestion from @girlbosstown
The creator analyzes the recent Lay's chips marketing rebrand, explaining the company's strategy to emphasize natural, homegrown ingredients. She then critiques this approach as a mistake for a legacy brand in a saturated health-food market and proposes an alternative campaign focused on minimalist, retro packaging to highlight the brand's iconic status, concluding by asking for the audience's opinion.
Creator: @girlbosstown on TikTok
Transcript
Tier are my unfiltered thoughts on the Lay's rebrand. Let's get into it. So essentially, Lay's best of rebrand to show them that they are made with homegrown potatoes, and they're taking out all artificial ingredients out of their product. To translate this, they're making the wood background of the bad, showcasing the real potatoes, having the sunbeam, and the Lay's logo to show show that they are homegrown. This is a better look at the new bag. And just a reminder, this is what it looked like
Topics: Marketing, Brand Strategy, Branding, Packaging
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