Why durable clothes still create waste. from @frontoffice.co
The creator begins by posing a question about how to make clothes last forever to solve waste in the fashion industry. He critiques the purely mechanical solution of hyper-durable clothing, using a '100-year hoodie' as an example, and argues this approach misses the real problem. He then introduces the concept of 'emotional durability,' explaining that people discard perfectly good clothes because they've lost their meaning, not because they've worn out. To illustrate his philosophy, he showcases a corduroy jacket he designed, which is dyed with natural indigo and intended to fade and change over time, thereby creating a unique personal history for the wearer and fostering a deeper connection.
Creator: @frontoffice.co on TikTok
Transcript
We love buying things, but we hate buying things again. So how do we make clothes last forever? Is that the solution to sustainability? Is that the solution to waste? And at the most dedicated and extreme end, we've got brands like Volubanks. So check this out. They developed a hoodie they've called the hundred year hoodie. Fireproof, windproof, weatherproof, water repellent, like, ultra, ultra durable. It's a really interesting project. All this money, all this brainpower into durable fabrics,
Topics: Apparel / Fashion, Clothing Design, Small Business, Design
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