Greenscreen report on brand backlash from @guacandpico

The creator reports on the breaking news that the dating app Bumble is removing its controversial celibacy-themed billboards due to public backlash. Using a screenshot of an AdAge article as a backdrop, she expresses mock shock at the news, confirms the story is recent and that the billboards were real, and concludes by expressing her relief that the campaign is being taken down.

Creator: @guacandpico on TikTok

Transcript

Bumble is removing celibacy billboards after backlash. I'm shocked! This was printed thirty five minutes ago in Bad Age by the way. The billboards were real, and now they're getting taken down, thank God.

Topics: Marketing, Brand Strategy, Advertising, Dating

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