Car features framed for women from @calgarymercedesbenz

A car salesman at a Mercedes-Benz dealership gives a tour of several vehicles, highlighting specific features by framing them with humor and slang targeted at a young, female audience ('the girlies'). He demonstrates the G-Wagon's door slam and large cupholders, a coupe's hands-free trunk, and its interior features like cooled seats and ambient lighting, before ending with a call-to-action at the dealership.

Creator: @calgarymercedesbenz on TikTok

Transcript

In a g wagon, slamming the door isn't rude. It's required. Bring the drama, girly pop, and cup holders built for your emotional support water bottles. We've got blind spot assist as well as backup cameras, so no more oopsie, you're just a girl, and no more touching the icky handle. One kick and she gets it. Very cutesy. On the outside, this vehicle is very demure, but on the inside, it's giving bougie. And a cool breeze on the seats because we don't sweat, we shimmer. Ambient lighting that match

Topics: Automotive, Advertising, Lifestyle

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