Before and after personal decision from @alishamarie

The creator first shows a past clip of herself explaining that she was debating whether to remove a mole on her forehead. The video then cuts to a new clip of her after the procedure, where she has a bandage over the spot, revealing that she went through with it.

Creator: @alishamarie on TikTok

Video format

Yap

Video outline

  1. State a past intention
  2. Reveal the consequence
  3. React without words

Hook overview

A clip from the past where the creator states a significant action they were considering but hadn't yet committed to. This functions as an open-ended question.

Title hook

I WAS DEBATING REMOVING MY MOLE

Verbal hook

I went to a skin clinic, and I almost had them remove my mole.

Visual hook

A medium close-up of the creator speaking directly to the camera, with a visible mole on her forehead which is the central topic of her story.

Hook strategies

  1. curiosity-open-loops
  2. transformation-payoff

Payoff

The creator performs a silent, emotive reaction (e.g., shock, surprise, joy) to the new reality. This transfers the emotional weight of the decision to the viewer and serves as the satisfying conclusion to the narrative loop.

Narrative framework

The Action-Consequence Cut

Narrative framework logic

Juxtaposing a clip of a stated intention or debate with an immediate, dramatic visual reveal of the outcome, followed by a non-verbal reaction to amplify the emotional impact.

Narrative framework breakdown

  • frameworkName: The Action-Consequence Cut
  • frameworkType: Standard Narrative
  • coreLogic: Juxtaposing a clip of a stated intention or debate with an immediate, dramatic visual reveal of the outcome, followed by a non-verbal reaction to amplify the emotional impact.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Cosmetics / Skincare, Health

Concepts: Before/After Transformation, Surprise Reveal

Formats: Yap

Elements: Text Overlay, Jump Cut

Account types: Personal Brand

Transcript excerpt

I went to a skin clinic, and I almost had them remove my mole.

5,400,000 views