Deconstructing denim's technical definition from @frontoffice.co
The creator first challenges the common social understanding of denim (blue, cotton, American) and then provides the technical definition, explaining it as a specific twill weave that creates diagonal stripes. He then showcases several innovative experiments to break the rules of traditional denim, including a wool denim shirt, a squid ink denim made from cotton and linen, and a 'fingerprint denim' with a woven elastane pattern for multi-directional stretch. The creator concludes by explaining that this experimentation informs their future designs for traditional blue jeans.
Creator: @frontoffice.co on TikTok
Transcript
These jeans are denim. Blue, 100% cotton, pretty thick, and American. But denim isn't American, isn't blue, isn't thick, and isn't cotton. Well, it doesn't have to be. What denim is, is a way of making fabric. It's a way of weaving. A plain weave is when you have yarns going this way and that way. It's called a warp rank the weft. So a plain weave is when you go one up one down. So denim is two separate colors. These guys are blue, these guys are typically white. And instead of going one up one
Topics: Apparel / Fashion, Textiles, Clothing Design, Product Development
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