Employee leaves camera with boss from @elwood
An employee starts a video with a close-up, asking the viewer to watch her boss for a moment. The camera then focuses on the boss, who engages with the camera, showcases an unreleased jacket from his brand, discusses its design with an off-screen colleague, shares his childhood photo from his phone's lock screen, and transitions into a business conversation about planning for a November launch around Black Friday.
Creator: @elwood on TikTok
Transcript
Can you guys watch my box for a second? I'll be right back. Your what? They're gonna watch you. Who's watching me? This is unreleased jacket. I'm on something. I look tan. It's so good. I know. It it was they had it saying something else, and I was like, no, like, that it's a full size, and it's like split. So vibey. You don't see me when I'm little? That's me. Better, yeah, I'll I'll scout it up tier. And, In November. Right? In November. Yeah. If that gives us enough time to turn it around and
Topics: Apparel / Fashion, Streetwear, Small Business, Branding
1,300,000 views