Explaining a photoshoot start to finish from @staffroomtalks
The creator, an art director, breaks down the entire step-by-step process of producing a fashion photoshoot for a footwear brand. She explains how she established the 'old money office' storyline, built a mood board, scouted the Vogue Hotel for its wood-paneled walls, and solved on-set problems like unwanted carpeting and a lack of natural light. She then details the process of creating a shot list, casting an international model, building a detailed schedule, and supervising the shoot day to bring all the creative elements together, concluding with a showcase of the final campaign photos.
Creator: @staffroomtalks on TikTok
Transcript
You know what goes into building a photo shoot like this? The Laxxades Studio, a footwear brand, asked us to produce tier Yes 25 footwear campaign. Here's how we did it. First, we bad to establish a storyline with the brand's creative director. We were aiming for an old money office aesthetic. Think mad men, women in power, business chic, but masculine. Then we built a mood board and started scouting locations that we felt could fit the vibe. We went with the Vogue Hotel, which is actually also
Topics: Marketing, Apparel / Fashion, Branding, Advertising
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