Misdirection then product launch reveal from @cava

The video begins with a woman and her friends in a car, pretending to start a food vlog about eating CAVA. This scene is abruptly interrupted by a new group of people wearing CAVA-themed merchandise (Feta, Skhug, Harissa), who impatiently rush them for a photoshoot. The video concludes with a title card announcing the launch date for the CAVA merch shop.

Creator: @cava on Instagram

Transcript

Let's eat some kava with friends. Hey, man. Am I hungry? What are you guys doing? Yeah. We don't have all day. The photographer's waiting.

Topics: Brand Marketing, Restaurant, Apparel / Fashion, Product Launch

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