Marketing's historical impact on women's fitness from @tatumbrandt
The creator analyzes the history of women in strength training, referencing a 1987 paper by powerlifter Jan Todd. She traces how marketing and media have both helped and hindered women's participation, from early 20th-century ads framed by the male gaze, to 1980s aerobics culture, and contrasts this with the recent rise of female strength athletes, ultimately arguing that the issue is about health and equality.
Creator: @tatumbrandt on Instagram
Transcript
One of the first women to ever lift 400 pounds published a paper, and we have to talk about it. In 1987, Jan Todd, who was one of the first women to ever deadlift over 400 pounds, published a paper on the history of women in strength. And what I find particularly fascinating is the role of branding and marketing in both helping and hindering women from entering this space. In this paper, Jan traced how for centuries, strong women were seen as anomalies, but media coverage has steadily chipped aw
Topics: Fitness, Marketing, Health
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