Critiques and redesigns famous website from @pixeldesignlab

Name: Critiques and redesigns famous website from @pixeldesignlab
Uploaded: 2024-10-14T14:45:38.000Z
Duration: 79 s
Channel: pixeldesignlab
Description: A web designer critiques the current website of famous pastry chef Amaury Guichon, arguing it lacks brand energy and feeling. She explains the importance of a cohesive brand experience across all touchpoints and then shows her screen-recorded redesign process, transforming the site to better reflect the chef's dynamic brand and concluding with a final look at the improved design.

A web designer critiques the current website of famous pastry chef Amaury Guichon, arguing it lacks brand energy and feeling. She explains the importance of a cohesive brand experience across all touchpoints and then shows her screen-recorded redesign process, transforming the site to better reflect the chef's dynamic brand and concluding with a final look at the improved design.

Creator: @pixeldesignlab on TikTok

Transcript

This website does not match the brand's energy. It looks kinda boring, and it brings no feeling. It's the complete opposite of the person behind it, Amor Higuichon, the most famous chocolate and pastry chef. Hello. You must be living under a rank if you don't know him. His worse and content are so intriguing and just wow that I want to create the same feeling when you scroll through his website. But why? Because what a lot of business owners still don't get is that you're building a whole experi

Topics: Design, Marketing, Brand Strategy

82,000 views