Actors pitch a brand crossover skit from @dunkin

Actors Cynthia Erivo and Jonathan Bailey, on the set of the 'Wicked' movie, pitch a self-created 'bonus scene' to a crew member that integrates the Dunkin' brand into the film's universe. They then perform this dramatic and comedic scene, which is ultimately rejected, leading to a final brand-related punchline.

Creator: @dunkin on Instagram

Video format

Skit

Video outline

  1. Pose an insider question
  2. Reveal an unauthorized creation
  3. Perform the creation dramatically
  4. Deliver a deadpan rejection
  5. Conclude with surprise validation

Hook overview

An outsider interrupts an 'official' setting with a question that reveals a secret or unofficial activity is taking place, immediately creating a sense of exclusive access and intrigue.

Verbal hook

Sorry to interrupt. Someone said you were shooting a bonus scene?

Visual hook

Two actors in casual clothing stand on an elaborate, fantastical movie set resembling an enchanted forest, creating an immediate visual contrast.

Hook strategies

  1. curiosity-open-loops

Payoff

A new, often unexpected, character appears to deliver a final, concise validation of the original absurd idea, providing a final twist and reinforcing the core message.

Narrative framework

The Unsolicited Pitch

Narrative framework logic

A behind-the-scenes or insider perspective is interrupted by the presentation of an unauthorized, fan-like creation. This creation is performed with earnest melodrama, only to be met with a deadpan rejection, creating a comedic arc of high effort and low reward that is ultimately resolved by a surprise external validation.

Narrative framework breakdown

  • frameworkName: The Unsolicited Pitch
  • frameworkType: Standard Narrative
  • coreLogic: A behind-the-scenes or insider perspective is interrupted by the presentation of an unauthorized, fan-like creation. This creation is performed with earnest melodrama, only to be met with a deadpan rejection, creating a comedic arc of high effort and low reward that is ultimately resolved by a surprise external validation.
  • confidence: 95
  • pendingStatus: created

Topics: Entertainment, Advertising, Comedy

Concepts: Skit

Formats: Skit

Elements: Prop-based Text Reveal

Account types: Brand

Transcript excerpt

Sorry to interrupt. Someone said you were shooting a bonus scene? We are. We are. Yeah. Yes. What everyone knows how much people love Wicked. Everyone knows how much we love Duncan. What people don't know is that Oz runs on Duncan. So we combine them. Yeah. See? Well, no one asked us to. And no one told us not to either. So Correct. Drum roll, please. Introducing the bonus scene. The scene opens dramatically in a dark night outside of a Duncan. Elphaba enters frame shrouded in a dark cloak. Good cloak. Green carpet ready? Always. She scours the horizon before she enters the Duncan. And then, Fierro appears from behind her, holding a wicked green marcher and lunchkins. Elphaba. Fierro, how did you find me? I I knew I should have returned to find my broom. And I knew you wouldn't leave for a trip without a good, hot Duncan. Never. Lunchkins. They couldn't make it. Mhmm. Alright. Yeah. Everyone thinks that you're wicked. I know. And I'm actually just hungry. Best the history books say what they will. I didn't just fly. I ran on Duncan. Your worst. Interesting. No. What do you mean munchkins? Munchkins. Double entendre. That's wicked good.

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