Analyzing branding in health movement from @orenmeetsworld
The creator analyzes the branding and aesthetic evolution of the 'Make America Healthy Again' cultural movement. He breaks down the grassroots, nostalgic visual language of brands in this space, using examples like Raw Farms and Ballerina Farm, before doing a deep dive into the recent rebrand of the supplement company Equip, positioning it as a successful crystallization of the movement's aesthetic in contrast to both older brands and its 'lab-made' competitors.
Creator: @orenmeetsworld on Instagram
Transcript
Make America Healthy Again and the Cultural Wave It Road are one of the most successful propaganda operations of our time. Let's talk about watching a movement find its aesthetic. America is on a seed oil free, back to the earth weighted vest tier, but this movement's aesthetics are by nature grassroots, rank printed labels, and based iconography. A culture that rose out of mimetics. A DM'd carousel between bros. I must live a certain way. Worst recognized visual of these brands before this year
Topics: Branding, Brand Strategy, Marketing, CPG
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