Brand strategy critique with visuals from @bimmawilliams

Name: Brand strategy critique with visuals from @bimmawilliams
Uploaded: 2025-10-29T14:51:23.000Z
Channel: bimmawilliams
Description: The creator critiques Adidas for releasing a general release sneaker that is nearly identical to a recent Pharrell collaboration, arguing this devalues the collaboration. He analyzes this as a recurring pattern of poor product pacing, citing the NMD as a past example, and concludes that Adidas is sacrificing long-term brand heat for short-term revenue.

The creator critiques Adidas for releasing a general release sneaker that is nearly identical to a recent Pharrell collaboration, arguing this devalues the collaboration. He analyzes this as a recurring pattern of poor product pacing, citing the NMD as a past example, and concludes that Adidas is sacrificing long-term brand heat for short-term revenue.

Creator: @bimmawilliams on Instagram

Transcript

Did Adidas just cockblock Pharrell's jellyfish? You finally make the first skateboard piece sneaker that actually better since it's NMDs. And then what you do? You make damn near an identical duplicate called the Adistar XL BBL or whatever for half the price. It's like watching your collab better bootlegged by your own Kinfol. I don't know who's more misguided. This strategy or that Nike complex sneaker of the year best. Good. Every product has a life cycle. You got hype, growth, maturity, decli

Topics: Brand Strategy, Apparel / Fashion, Marketing, Streetwear

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