Self-aware celebrity product endorsement from @jimmyjohns
Demi Lovato delivers a monologue directly to the camera, humorously connecting her own public 'comebacks' and past 'eras' to the return of the Jimmy John's Picklewich. She walks through different settings representing her career, references viral internet moments about herself, and transitions into her new 'pickle era' to showcase and endorse the sandwich.
Creator: @jimmyjohns on Instagram
Transcript
We all love a good comeback. I would know. So when I found out that Jimmy John's Pickle Witch was making a comeback, I thought to myself, so glad I'm not the only one. Better era has taught me something. Like that one time I was at summer camp, and my knees kept giving in. Now an iconic move for an entire generation. Or that time the entire Internet thought I had a secret twin locked in the basement. Yeah, she's staying in the best. But now I'm in my favorite era, my pickle era, because Jimmy Jo
Topics: Food, Advertising, Entertainment
982,002 views