Pitches hypothetical butter brand concept from @girlinbluestudios
The creator presents a hypothetical case study for a new butter brand called 'Morning Person.' She details the product concept as a functional energy butter, lists its ingredients and benefits, outlines a full flavor profile, and proposes a unique launch strategy involving a pop-up cafe and an experiential marketing gimmick with fake paparazzi to make customers feel like main characters.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a butter brand, this is how I'd do it. I would call it morning person and make it a functional energy butter. It's a sweet, functional butter you can stir into matcha or coffee, spread on toast or banana, eat off a spoon in traffic, or use as your replacement breakfast even though you said you'd make eggs. This would be a sweet cultured dairy butter made with grass fed cream, green tea extract, l theanine, ashwagandha, and MCT oil. It gives you calm focused energy with all th
Topics: Branding, Marketing, Product Launch, Food
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